SPETSSTROY
Creative 3D advertising of a construction company for broadcast on TV.
SPETSSTROY
YURII KABANENKOV, ART-DIRECTOR:
The task was to create something bright and memorable to stand out from the stream of ordinary TV advertising. Therefore, we decided to use vivid images related to the construction theme: construction tools, the process of constructing an apartment, a playground.
The house in the video is a real—life residential complex that was built by the company. This adds personality and recognition to the video.
